The Cumberland hotel in central London saw some of the best brains in mobile retail congregate on 21st November.
It was judgement day for Store Manager of the Year 2013 competition and six finalists faced the judging panel in groups as well as individually during the course of the day until the judges were satisfied that they had a winner.
The day started at 8:45am with the judges interviewing each finalist extensively before putting them into two groups for the main task of the day: the mystery shop and presentation.
The managers then presented in front of the the judges before a second round of grilling by the panel.
However, the winner of Store manager of the Year competition was only announced in the evening during the ISellMobile awards.
It was a unanimous decision by the judging panel and the award went to Roseena Perrin from 3 Retail, Southend.
To read more about the happenings on the day and see pictures of the judging process, pick up the next issue of Mobile, in stores next Friday.