5/30/2013 2:56:22 PM
Philip Test - head of Europe, Middle East and Africa, HTC
The man in charge in the interim at HTC, after its former UK boss Phil Roberson left the manufacturer. HTC has a good reputation in the UK, with retailers and operators enthusing about its products. The issue is almost everything else. One handset buyer said: ‘From a product perspective, it has always been innovative. But it’s the marketing, execution and follow through that has always let it down. It pretty much does an initial burst then prays it will continue from that.’ Blair will be at the heart of HTC’s attempts to rebuild its UK team. The trade will watch with interest to see who is tasked with taking the manufacturer forward.