5/30/2013 12:57:45 PM
Rob Test- head of mobile services, Gamma
Rob Davis knows the value of simplicity in selling mobile. That is why Gamma has gone from strength to strength in enabling resellers to offer their own mobile propositions. Davis has worked hard to make it easy for partners to offer services like direct billing and simple tariff structures, giving dealers differentiation but without the headache of building their own systems. He is taking this simplicity to customers through a series of roadshows, webinars and special marketing events. But these straightforward plans have had dazzling results, with Davis’ strategy causing Gamma’s partner base and sales to double during the past 12 months.