Emma Test - head of consumer marketing, Nokia

Emma Test - head of consumer marketing, Nokia

The trade is predicting great things from Nokia this year, with the manufacturer finally starting to show that ditching the ‘burning platform’ of Symbian two years ago was a good idea with a set of sexy handsets. But as some rivals have shown, regardless of the quality of devices you have, you need to back it up with a sharp marketing message. And it is here that Nokia has also got its act together, focusing on its heritage and concentrating on why consumers love its devices. Emma Gilmartin has been a key player and has impressed the industry with her collaborative spirit. One operator said: ‘She’s amazing. She knows her stuff and is an absolute pleasure to work with.’

Written by Mobile Today
Mobile Today

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